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Bookkeeping / Finance

Bookkeeping by Burke: 9K to 120K+ Monthly Engagement

120K+
Monthly Engagement
13x
Engagement Growth
7K+
Followers (from 1.7K)
Website
Built & Live

Bookkeeping by Burke: 9K to 120K+ Monthly Engagement

A bookkeeper relying entirely on word-of-mouth referrals. We built her Instagram presence and a professional website — growing engagement 13x and followers from 1.7K to 7K+.

WHERE THEY STARTED
Followers1.7K
Monthly Engagement9K
WebsiteNone
Lead SourceWord of Mouth Only
120K+
Monthly Engagement
7K+
Followers (from 1.7K)
13x
Engagement Growth
Bookkeeping by Burke Instagram profile showing growth resultsBookkeeping by Burke professional custom website design
★★★★★

“Before Inventive Media, I was relying entirely on referrals. Now I have a steady stream of inbound leads from social media and a website that actually converts.”

R
Rachel Burke, Founder
Bookkeeping by Burke
SERVICES PROVIDED
Social MediaWebsite
Bookkeeping by BurkeACTIVE CLIENT
Transformation Story
Overview

A bookkeeper relying solely on referrals. We grew her Instagram presence 13× and built a professional website that generates inbound leads.

Mission

Transform Bookkeeping by Burke from a referral-only business into a brand with a consistent inbound pipeline from social and search.

Challenge

Low engagement of 9K monthly with 1.7K followers and no website — all new clients came exclusively through word of mouth.

Strategy

Educational content-led Instagram strategy to build authority, combined with a conversion-focused website for lead capture.

Execution
  • Content calendar built around bookkeeping education and tips
  • Consistent Reels strategy to reach new audiences
  • Professional website designed and launched
  • Lead capture forms and booking system integrated
  • SEO foundations set up on the website
Results
  • 120K+ monthly engagement (from 9K) — 13× growth
  • 7K+ followers (from 1.7K)
  • Website built and live
  • Inbound leads replacing referral dependency
  • Established as a trusted authority in her niche
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